ABASIAMA IDARESIT: Eclectic Thinker, Making Positive Disruptions in Tech Space with Wild Fusion Holdings

Described in many quarters as a passionate and highly resourceful Nigerian, Abasiama Idaresit is an administrator par excellence who has raised the bar in the Nigerian Tech Space and indeed, Africa beyond measure.

Since the establishment of Wild Fusion, which has now metamorphosed into a technology holding company known as Wild Fusion Holdings, a company with Digital Marketing, Licensed Agency Banking, Fintech Infrastructure, and Digital Services Subsidiaries across Nigeria, Ghana, and Kenya. Idaresit keeps setting records and breaking them with remarkable ease.

A man of humane character, a silent achiever, and a man whose personality recognizes dexterity at all times. Idaresit is a very enthusiastic, pragmatic, highly focused, and result-oriented individual with a crystal clear vision.

On the strategy espoused in expanding its portfolio, the alumnus of the London School of Economics, Abasiama informed that the company started as a Digital Marketing agency and that has been successful alongside the new subsidiaries.

In his words “Our ethos and organisational culture has been instrumental to our success and the expansion of our client portfolio. Quality Service and Products, Value to Customers, and Excellence are very key components of our DNA.

These values are sector, geography, and market agnostic. We have retained a number of our clients for over ten years in Nigeria and Ghana. We have thrived and will continue to thrive despite facing significant challenges”.

Talking about some of the services rendered at Wild Fusion Nigeria, he elucidated that Wild Fusion Nigeria is a subsidiary of Wild Fusion Holdings, although the most known of all their businesses, adding that Wild Fusion Nigeria, Wild Fusion Ghana, and Wild Fusion Kenya are all full Service Digital Marketing Agencies in these markets and they offer services ranging from Digital Strategy, SEO, Paid Media, Creative to Content Marketing, just to mention a few.

“We also have a licensed Agency for Banking Subsidiary and Lending Infrastructure Company as our subsidiaries. These two Fintechs are also key subsidiaries driving technology penetration across Africa.

Excellence is a key cultural attribute of Wild Fusion and this we have embedded in our services and products including our training programs that have a particular module ‘Business Ethics’ with a strong emphasis on Excellence. Acculturating new hires and existing employees is very critical to delivering excellence”, he noted.

The Wild Fusion boss believes that challenges are a constant in business anywhere in the world, and one must see them as opportunities that propel one to move to the next level, he therefore highlighted some of the challenges associated with doing business in Nigeria, saying that there are a number of challenges militating against business in his sector, and these challenges range from dealing with external and internal stakeholders to unpredictable macroeconomics to dearth of infrastructure or talent flights, and FX liquidity issues.

According to Abasiama, “In a bid to find solutions to the highlighted challenges as a
company, we modified our working hours making it a lot easier and flexible for our employees to work remotely. This we have seen has reduced the cost of commuting which was quite burdensome and improved our talent retention efforts. With our FX liabilities, we have been able to negotiate flexible payment terms and relied on our international operations to insulate or ring-fenced our Nigerian operation from the FX headwinds. These headwinds aren’t peculiar to Nigeria alone, the Ghanaian Cedis has had its fair share of FX fluctuation challenges.”

Having a diversified Holdco in product, services and geographical spread also helps in mitigating some of these risks or challenges. The highly principled tech guru with a penchant for excellence, Abasiama stressed that Wild Fusion Holdings is with a vision to continue consolidating on its fifteen years of investment and dedication to Africa and Technology to deliver on stakeholders’ returns including external they operate, adding that the company is currently raising fund to drive this consolidation and roll out.

In his submission, he expressed optimism that the company will not only continue to remain a clear market leader but will become a global leader showing the world what investing in the African Technology sector yields in the long run and with consistency despite hurdles, challenges, and headwinds.